Company values (also called corporate values or core values) are the set of guiding principles and fundamental beliefs that help a group of people function together as a team and work toward a common business goal. These values are often related to business relationships, customer relationships, and company growth.

Corporate values are the guiding principles that shape the culture and actions of a company. They define its identity, influence decision-making, and set the standards for how employees behave and interact with one another. In this post, we will explore and explain five important corporate values: Live Noble, Do Right, Have Grit, Be Intentional, and Embrace Joy.

Live Noble:

The value of “Live Noble” encourages employees to embody integrity, honor, and ethical behavior in all aspects of their work and personal lives. It emphasizes the importance of upholding strong moral values and conducting oneself with honesty, fairness, and respect. By embracing this value, an organization aims to create a culture of trust and transparency, fostering an environment where employees feel safe to share ideas and collaborate.

Living noble means taking responsibility for one’s actions, being accountable for the outcomes, and making ethical choices even when faced with difficult situations. It encourages employees to prioritize doing the right thing over personal gain or short-term benefits, ultimately promoting a long-term sustainable approach to business.

Do Right:

The value of “Do Right” focuses on acting with integrity, both internally and externally. It entails conducting business in an ethical and socially responsible manner, making decisions that prioritize the well-being of stakeholders, and adhering to legal and regulatory requirements.

Doing right also involves treating others with fairness, empathy, and respect. It means fostering a diverse and inclusive work environment where individuals are valued for their unique perspectives and contributions. By upholding this value, an organization promotes a culture of trust, professionalism, and positive relationships.

Have Grit:

The value of “Have Grit” emphasizes perseverance, resilience, and a strong work ethic. It encourages employees to approach challenges and setbacks as opportunities for growth rather than obstacles. Having grit means staying committed to goals and objectives, even in the face of adversity, and maintaining a positive attitude throughout the process.

By embodying this value, individuals and organizations can overcome obstacles, adapt to change, and achieve long-term success. It also fosters a culture of continuous improvement, where employees are encouraged to take risks, learn from failures, and keep pushing forward.

Be Intentional:

Being intentional as a corporate value means being purposeful and deliberate in one’s actions and decisions. It emphasizes the importance of thoughtful planning, clear communication, and strategic thinking. By being intentional, individuals and organizations can align their efforts and resources toward achieving meaningful outcomes.

This value also promotes mindful decision-making, where employees consider the potential impacts of their actions on various stakeholders, the environment, and the long-term goals of the organization. Being intentional helps prevent hasty or impulsive decisions, leading to more effective and sustainable outcomes.

Embrace Joy:

The value of “Embrace Joy” highlights the significance of fostering a positive and enjoyable work environment. It recognizes that happy and engaged employees are more productive, innovative, and committed to the company’s mission and goals.

Embracing joy means creating opportunities for celebration, recognition, and work-life balance. It encourages employees to find fulfillment and satisfaction in their work, to collaborate with enthusiasm, and to support the well-being of their colleagues. By nurturing a culture of joy, organizations can enhance employee morale, creativity, and overall performance.

In conclusion, corporate values such as Live Noble, Do Right, Have Grit, Be Intentional, and Embrace Joy shape the culture and behavior of organizations. They promote integrity, ethical conduct, perseverance, purposeful actions, and a positive work environment. By embracing and upholding these values, companies can build a strong foundation for success, foster employee engagement and satisfaction, and create a positive impact on their stakeholders and society.

One of my development partners at Authentica Solutions quotes, “We steadfastly adhere to this set of core values that guide our every action and decision. These values serve as the bedrock of our organization, inspiring us to excel and uphold the highest standards of integrity, innovation, and customer satisfaction. We firmly believe that integrity is the cornerstone of trust, and we conduct ourselves with unwavering honesty and ethical principles in all our interactions. Our commitment to innovation drives us to constantly push boundaries, challenge the status quo, and find creative solutions to complex problems. We prioritize customer satisfaction by placing their needs at the center of everything we do, striving to exceed their expectations and deliver exceptional experiences. These core values not only define our culture but also form the essence of why we do what we do — to make a positive impact and foster long-term success for our customers, employees, and stakeholders alike.”